CI Engagement -- Newport Beach
601 Lido,
Newport Beach.
A $55M Newport Bay coastal development. The CI engine was deployed across the community gym and common areas -- delivering 192 redesigns across 9 design languages. The full engagement was published as a 174-page Special Edition in the 3D Transformative Digest.
The Engagement
Two Engagements.
One Address.
The 601 Lido development in Newport Beach became one of the most documented CI engagements in the Modish.ai portfolio. DBM worked across two separate scopes at the same address -- a private townhome and the building's shared amenity spaces.
Unit 8A, a multi-million dollar townhome that had stalled on the market due to poor design and photography, was transformed through CI renders and sold at $3.2M in under three weeks. Danielle Glass, General Manager of 601 Lido, Newport Beach, described it as the moment the development understood what CI could do: "Buyers could finally see what the space was capable of — and the impact was immediate. Other owners in the building came to us requesting the same renders for their own units."
The second engagement -- the community gym and common areas -- became the published record. 192 redesigns. 9 design languages. 174 pages. Documented in full in DBM Issue #6.
Scope of Work
Before / After
The CI Engine at Work.
Real photography of the gym as-is -- then one of 192 CI redesigns. Use the style selector to cycle through all 7 published design languages.
Real photography -- pre-CI engagement
Whitewashed brick, exposed steel conduit, polished concrete floor. Raw materiality meets precision fitness.
Industrial Loft
Full CI Render Gallery
7 Design Languages.
One Space. Infinite Possibilities.
DESIGN LANGUAGE 01
Industrial Loft
Whitewashed brick, exposed steel conduit, polished concrete floor. Raw materiality meets precision fitness.
DESIGN LANGUAGE 01
Industrial Loft
DESIGN LANGUAGE 02
Mid-Century Modern
Sputnik gold chandelier, walnut bench, garden-view floor-to-ceiling glass. California warmth at its apex.
DESIGN LANGUAGE 02
Mid-Century Modern
DESIGN LANGUAGE 03
Japandi Minimalist
Monochrome restraint. Matte white surfaces, tonal equipment, garden light flooding in. Silence as luxury.
DESIGN LANGUAGE 03
Japandi Minimalist
DESIGN LANGUAGE 04
French Chateau
Crystal chandelier, herringbone parquet, gilded mirror. Fitness elevated to grand estate standard.
DESIGN LANGUAGE 04
French Chateau
DESIGN LANGUAGE 05
Eclectic Art Studio
Abstract marble mural wall, live-edge exotic floor, organic sculptural equipment. Art and movement unified.
DESIGN LANGUAGE 05
Eclectic Art Studio
DESIGN LANGUAGE 06
Brutalist Raw
Raw poured concrete, herringbone oak, matte black steel. Architectural honesty without apology.
DESIGN LANGUAGE 06
Brutalist Raw
DESIGN LANGUAGE 07
Retro Pop Art
Psychedelic ceiling pattern, tropical wallpaper, bold chromatic palette. The 1970s Newport Beach fantasy.
DESIGN LANGUAGE 07
Retro Pop Art
"We had a residence in our community — a beautiful home worth millions — that we simply could not move. The design was not communicating the value of the property, and the photography was not helping. Once Modish delivered the CI redesigns, everything changed. Buyers could finally see what the space was truly capable of. We closed at $3.2 million in under three weeks. The impact was so immediate that other owners in the building came to us requesting the same renders for their own units."
Publication Record
Published in DBM Issue #6
The complete gym and common area engagement -- all 192 CI redesigns across 9 design languages -- is documented in the 3D Transformative Digest Issue #6 (May 2025 Special Edition). 174 pages. ISSN-accredited. Distributed globally via ZINIO, PressReader, Magzter, and SyndiGate.
Read DBM Issue #6
Cinematic Intelligence
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