Elena Moretti wasn’t new to hospitality.
Her family had operated luxury hotels in the Amalfi Coast for three generations.
What she hadn’t seen before was this:
A property with zero occupancy, a stalled construction permit, and a six-month marketing delay because… the final design still didn’t exist.
Renderings were behind schedule.
The architectural team was swamped with city approvals.
And the interior designer refused to send concepts until the floorplan was locked.
Meanwhile, Elena had VIP partners waiting to promote the space.
A film production company wanted to use the penthouse in their next Netflix series.
Travel editors were requesting preview images.
Booking.com needed staging visuals for the early bird listings.
But the space didn’t exist yet.
There were no photos.
No renderings.
No final design.
That’s when someone forwarded her a link.